Iceland slashes price of 500 items including Greggs, Slimming World & MyProtein products
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Iceland has cut the price of 500 items of household essentials to support Brits in the cost of living crisis. The budget retailer has cut the price of some products by half, as it launches a number of new and exclusive deals.
Reduced items include weekly shop essentials such as McCain Home Chips (2.25 kg, was £5, now £4.25), Iceland Chicken Breast Fillets (600g, was £4, now £3.60), and Iceland 6pint Semi Skimmed Milk (was £2.30, now £2.15).
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Hide AdAdditionally, a third of the supermarket’s entire range is now available to Mix & Match – which lets shoppers combine any items together in a three for £3, three for £5 and three for £10 multi-buy.
Richard Walker, executive chairman of Iceland Foods, said: “Families are struggling more than ever as the cost-of-living crisis worsens. That’s why we’ve invested millions – and will continue to do so – to keep prices low across key weekly shop items. We know we have a responsibility as a business to support our customers in any way we can and offer great value when people need it most.”
Iceland Food deals
3 for £3 deal
Focused on morning goods and bread and selected grocery items including:
- Warburtons Toastie Soft Thick White 800g
- John West Mackerel Fillets in Sunflower Oil
- Sunny D Tangy Florida Citrus Fusion 1L
3 for £5 deal
A range of own brand and branded products across frozen and grocery lines including:
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- Richmond 6 Thick Pork Sausages 308g
- Babybel Mini Original Cheese